Social Engineering is the age old technique of getting anyone to perform to an activity that was not something they would normally do. Scammers use this technique to trick their victims into giving them money or being an intermediary party in a scam. Brain Brushwood gave a speech at TEDx in San Antonio about social engineering and the psychology behind the technique. In the speech, he highlighted three psychological back doors that scammers use. They were:
In the video below, he also highlights research done on human behavior that gives further in site into social engineering and why victims choose to fall for these scams.